Unfreezing the Truth: 10 Myths about Frozen Fruit

In the hustle and bustle of our daily life, finding nutritious and convenient food options for the family is a perpetual challenge. Frozen fruit can be the ultimate solution you never knew you needed, but unfortunately, it carries its fair share of myths. In this blog article, we’ll delve into the most common misconceptions about frozen fruit and show you the reasons why it makes such a valuable addition to your kitchen.

Frozen strawberries Crop's

Myth 1: Frozen fruit is less healthy than fresh fruit

Frozen fruit emerges as a reliable source of essential nutrients. Unlike its fresh counterpart, frozen fruit is picked at peak ripeness and flash-frozen within a short time span after harvesting, locking in all the essential vitamins and minerals.

Myth 2: frozen fruit is processed, full of additives, and added sugars

Our fruit is harvested, pre-washed, pre-cut, and flash-frozen. No additives or sugars are added along the way. The fruit remains 100% natural, and as delicious as freshly picked.

Myth 3: Frozen fruit is less tasty and more watery compared to fresh fruit

Some argue that the freezing process alters the taste and texture of fruit, making is less enjoyable. Contrary to this belief, the key lies in selecting high-quality frozen fruit, proper freezing and thawing methods, and choosing the right fruit variety for your desired recipes.

Myth 4: Frozen fruit is expensive

In the search for budget-friendly and nutritious options, frozen fruit stands out. Its availability throughout the year ensures a stable pricing, making it an economical choice for families striving to balance nutrition with affordability. 

Myth 5: Frozen fruit is exclusively suitable for smoothies, jams, and pastry

Everyday family meals shouldn’t be monotonous. Frozen fruit shines in granola bowls, cakes, salads, toasts, and drinks, and adds variety to your daily menu. Feel free to explore our social media channels and website for inspirational recipes.

Frozen pina colada recipe with pineapple puree and coconut puree by Crop's
Greek fig toast with frozen figs by Crop's recipe
Raspberry Chocolate Chip Cookies recipe with frozen raspberries by Crop's

Myth 6: Frozen fruit cannot replace fresh fruit in a balanced diet

Frozen fruit is a steady supply of vitamins, minerals, and fibre all year-round, so you can boost your body with all the essential nutrients.

Myth 7: Frozen fruit is not suitable for children

Parents seeking convenient and healthy snacks for their children can turn to frozen fruit. Packed with essential nutrients and natural sweetness, it becomes a delicious and accessible option for encouraging healthy eating habits in children.

Myth 8: Frozen fruit spoils quickly

Life’s unpredictability demands everyone’s flexibility. Frozen fruit, with its impressive shelf life of up to two years when stored properly, accommodates the dynamic needs of family meal planning, reducing food waste.

Myth 9: frozen fruit is not eco-friendly

Families striving for sustainability can find solace in the eco-friendly practices of the frozen fruit industry. From reduced waste to energy-efficient freezing methods, frozen fruit aligns with the values of environmentally conscious households. Curious how we care for sustainability? Check out our sustainability page.

Frozen fruit is sustainable

Myth 10: Frozen fruit is not convenient

Convenience is a cornerstone of family life, and frozen fruit delivers. Pre-washed, pre-chopped, and ready to use, it eliminates the mess and fuss, allowing families to effortlessly incorporate a variety of fruits into their daily routine without compromising on nutrition or taste.


In daily family life, frozen fruit emerges as a convenient, healthy, and child-friendly ingredient in the pursuit of a balanced and flavourful diet. By dispelling the myths surrounding frozen fruit, families can embrace it practicality and integrate it seamlessly into their everyday dishes and snacks. So, next time, we meet at the freezer aisle?

Feeling Fruity?

Discover our inspirational page for recipes featuring your favourite frozen fruits!

White smoothie bowl with coconut crush
Fig Salad by Crop's with frozen figs
Plum crumble with frozen plums by Crop's

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